Connect with audiences through video

YouTube is the second most visited website in the world—and in the UAE, it's where people go to learn, be entertained, and discover new products. With over 2 billion logged-in users monthly, it's an advertising platform you can't afford to ignore.

Video advertising on YouTube allows you to tell your brand story in ways that text and images simply can't. You can demonstrate products, share customer stories, and create emotional connections that drive both awareness and action.

At SURGE MARKETING, we create YouTube advertising strategies that align with your business goals—whether you're looking to build brand awareness, drive website traffic, or generate leads and sales. We handle everything from audience targeting to creative guidance and campaign optimisation.

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YouTube in the UAE

  • YouTube reaches over 90% of UAE internet users
  • Average viewing time of 40+ minutes per session
  • Strong engagement with Arabic and English content
  • High ad recall and brand lift in the region
  • Effective for both B2C and B2B audiences
  • Growing Connected TV viewership
  • Integration with Google Ads ecosystem
  • Precise targeting capabilities

YouTube advertising options

Skippable In-Stream Ads

Video ads that play before, during, or after YouTube videos. Viewers can skip after 5 seconds—you only pay when they watch 30 seconds or engage.

Non-Skippable Ads

15-second ads that must be watched before the video plays. Ideal for shorter brand messages that need guaranteed views.

Bumper Ads

6-second non-skippable ads perfect for reinforcing brand messages and maximising reach at efficient costs.

Discovery Ads

Ads that appear in YouTube search results and alongside related videos—great for capturing active searchers.

Masthead Ads

Premium placement at the top of the YouTube homepage—massive reach for major product launches and campaigns.

Video Action Campaigns

Conversion-focused campaigns that use machine learning to drive actions like sign-ups, purchases, and lead forms.

YouTube advertising strategy

01

Strategy & Planning

We define objectives, identify target audiences, and select the right ad formats for your goals.

02

Creative Guidance

We advise on video creative that works for YouTube—hook viewers early, deliver clear messages, drive action.

03

Campaign Setup

We build campaigns with precise targeting, optimal bidding, and proper tracking for measurement.

04

Optimise & Report

We monitor view rates, engagement, and conversions—continuously optimising to improve results.

Ready to harness video advertising?

Let's discuss how YouTube can help you reach UAE audiences at scale.

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