Social media marketing for the Gulf market

The UAE has one of the highest social media penetration rates in the world. Your customers spend hours daily scrolling through Instagram, engaging on LinkedIn, discovering on TikTok, and connecting on Facebook. Is your brand part of their feed?

At SURGE MARKETING, we create bilingual social media strategies that go beyond vanity metrics. We focus on building genuine connections with your audience, creating content that reflects Gulf culture and values, and driving measurable business results.

Whether you're targeting young professionals on LinkedIn, lifestyle consumers on Instagram, or the next generation on TikTok, we craft platform-specific strategies that speak to each audience in their language—literally and culturally.

Get Your Social Strategy

Why social media in the UAE?

  • 99% of UAE residents are active on social media
  • Average of 3+ hours daily on social platforms
  • Instagram and TikTok dominate for discovery
  • LinkedIn is essential for B2B in the Gulf
  • Arabic content dramatically increases engagement
  • Influencer marketing is highly effective in GCC
  • Social commerce is rapidly growing
  • Ramadan campaigns drive exceptional results

Platform-specific expertise

LinkedIn Marketing

Build thought leadership and generate B2B leads on the world's professional network. We create executive content, company page strategies, and targeted advertising for Gulf business audiences.

Instagram Marketing

Visual storytelling that captures the UAE lifestyle. From feed posts and Stories to Reels and Shopping, we create Instagram strategies that build followers and drive sales.

Facebook Marketing

Reach UAE families and communities on Facebook. We leverage Facebook's powerful targeting for brand awareness campaigns, lead generation, and ecommerce advertising.

TikTok Marketing

Capture the next generation of UAE consumers. We create viral-worthy TikTok content and manage advertising campaigns that tap into trending sounds and hashtags.

Influencer Marketing

Partner with the right voices in the UAE. We identify, vet, and manage influencer partnerships that align with your brand and resonate with Gulf audiences.

Community Management

Build and nurture your social community. We handle bilingual engagement, respond to comments and messages, and foster meaningful connections with your followers.

Content that connects

01

Audience Research

We analyse your target audience's social behaviour, preferences, and the platforms where they're most active.

02

Strategy & Calendar

We develop a comprehensive content strategy with themes, posting schedules, and campaign plans.

03

Content Creation

Our bilingual team creates engaging content—graphics, videos, copy—tailored to each platform and audience.

04

Engage & Grow

We manage your community, run paid campaigns, and continuously optimise based on performance data.

Ready to grow your social presence?

Get a free social media audit and discover how to better connect with UAE audiences.

Get Your Free Audit