Put your products where shoppers are looking

Google Shopping ads are one of the most powerful tools for ecommerce businesses. When someone searches for a product you sell, your ad appears with an image, price, and store name—letting shoppers see exactly what you offer before they even click.

For UAE ecommerce businesses, Google Shopping is essential. With high mobile usage and a growing preference for online shopping, these visually-rich ads capture attention and drive qualified traffic to your store.

At SURGE MARKETING, we manage every aspect of your Google Shopping campaigns—from Merchant Center setup and feed optimisation to bid strategy and campaign structure. We ensure your products appear for the right searches and convert at the best possible cost.

Get Your Shopping Campaign Audit

Benefits of Google Shopping

  • Visual ads that showcase your actual products
  • Higher click-through rates than text ads
  • Pre-qualified traffic (shoppers see price before clicking)
  • Appear at the very top of search results
  • Multiple products can show for one search
  • Lower cost-per-click than standard search ads
  • Excellent for mobile shoppers
  • Integrates with your ecommerce platform

End-to-end Shopping management

Merchant Center Setup

Complete Google Merchant Center configuration, including account setup, verification, and linking to your Google Ads account.

Product Feed Optimisation

We optimise your product titles, descriptions, images, and attributes to improve visibility and click-through rates.

Campaign Structure

Strategic campaign and ad group structure that allows granular control over bids and performance by product category, brand, or margin.

Bid Optimisation

Smart bidding strategies that allocate budget to your best-performing products while maintaining profitability targets.

Negative Keywords

Proactive negative keyword management to prevent your ads from showing for irrelevant searches that waste budget.

Performance Reporting

Detailed reporting on impressions, clicks, conversions, and ROAS by product, category, and campaign.

Launching successful Shopping campaigns

01

Feed Audit

We review your product data, identify issues, and create an optimisation plan to improve feed quality.

02

Setup & Structure

We configure Merchant Center, optimise your feed, and build campaigns with the right structure for your catalog.

03

Launch & Learn

We launch campaigns, gather data, and identify top and bottom performers across your product range.

04

Optimise & Scale

We adjust bids, refine targeting, and scale budget toward products that drive the best returns.

Ready to sell more products?

Get a free audit of your Google Shopping campaigns or discuss getting started.

Get Your Free Audit