Expert Google penalty diagnosis and recovery

If you've chosen the wrong SEO agency or provider in the past and been subjected to black-hat tactics, you might have a Google penalty problem. Penalties can devastate organic traffic overnight, costing businesses significant revenue.

At SURGE MARKETING, we can nurse your site back to health. We've successfully recovered websites from both manual actions and algorithmic penalties, understanding the nuances of each type and the specific steps required to resolve them.

We'll manage the entire process—from initial diagnosis and identifying the root cause, to removing or disavowing offending content and links, then rebuilding your site's authority with high-quality content and white-hat SEO practices.

Get a Free Penalty Assessment

Signs you may have a penalty

  • Sudden, dramatic drop in organic traffic
  • Key pages no longer ranking for their primary keywords
  • Manual action notification in Google Search Console
  • Traffic drop coinciding with a known Google update
  • Site not appearing in search for branded terms
  • Pages indexed but receiving zero impressions
  • Previous agency used questionable link building tactics
  • Unnatural link warning messages

Comprehensive penalty remediation

Penalty Diagnosis

We determine whether you've been hit by a manual action, algorithmic filter, or other issue—identifying the specific cause of your traffic decline.

Toxic Link Analysis

Complete audit of your backlink profile to identify spammy, manipulative, or low-quality links that may be triggering penalties or filters.

Link Removal & Disavow

We contact webmasters to remove harmful links and create comprehensive disavow files for links that can't be removed manually.

Content Cleanup

Remove or improve thin, duplicate, or auto-generated content that may be triggering quality-related algorithmic filters.

Reconsideration Requests

For manual actions, we prepare and submit detailed reconsideration requests to Google, documenting all cleanup efforts.

Authority Rebuilding

Once penalties are lifted, we rebuild your site's authority through white-hat link building and quality content strategies.

The path to recovery

01

Assessment

We analyse your traffic patterns, Search Console data, and backlink profile to diagnose the penalty type and cause.

02

Cleanup Strategy

We create a prioritised action plan addressing the specific issues identified in the assessment.

03

Implementation

We execute the cleanup—removing toxic links, improving content, fixing technical issues, and submitting reconsideration requests.

04

Rebuild & Protect

Once recovered, we implement proper SEO strategies and ongoing monitoring to protect against future penalties.

Think you've been penalised?

Get a free penalty assessment and find out what's affecting your rankings.

Get Your Free Assessment