Instagram: where UAE consumers discover brands

Instagram is the social platform of choice in the UAE. With the highest penetration rate in the region and users spending hours daily scrolling, discovering, and shopping, it's where your brand needs to be visible.

From lifestyle brands to professional services, Instagram offers unique opportunities to showcase your business through beautiful imagery, engaging Stories, viral Reels, and seamless shopping experiences.

At SURGE MARKETING, we create Instagram strategies tailored to the UAE market. Our bilingual team understands what resonates with Gulf audiences, from aesthetic preferences to cultural moments, ensuring your content connects authentically and drives real business results.

Elevate Your Instagram

Instagram in the UAE

  • Over 80% of UAE social media users are on Instagram
  • Top platform for brand discovery and shopping
  • Reels driving massive engagement growth
  • Stories consumed daily by most users
  • Instagram Shopping enables direct purchases
  • Influencer marketing highly effective in Gulf
  • Strong engagement during Ramadan and events
  • Visual content performs exceptionally well

Complete Instagram marketing

Profile Optimisation

Strategic profile setup with compelling bio, highlighted Stories, and visual brand consistency that converts visitors to followers.

Reels & Video Content

Engaging Reels that tap into trends, showcase your brand, and capture the algorithm's favour for maximum reach.

Stories Strategy

Daily Stories that keep your brand top-of-mind with interactive elements, behind-the-scenes content, and strategic CTAs.

Instagram Shopping

Set up and optimise Instagram Shop to turn your profile into a storefront where followers can browse and buy seamlessly.

Influencer Partnerships

Identify, vet, and manage influencer collaborations with UAE creators who align with your brand and resonate with your audience.

Instagram Advertising

Targeted ad campaigns across Feed, Stories, Reels, and Explore to reach new audiences and drive conversions.

Growing your Instagram presence

01

Audit & Strategy

We analyse your current presence, audience, and competitors to build a customised Instagram strategy.

02

Content Planning

We develop content calendars with themes, formats, and posting schedules optimised for your audience.

03

Create & Publish

We produce visually stunning content—posts, Stories, Reels—and publish consistently.

04

Engage & Grow

We manage community engagement, run ads, and continuously optimise based on performance.

Ready to grow on Instagram?

Let's create an Instagram presence that captures the UAE market.

Start the Conversation